DOMETIC CELEBRATES ‘MOBILE LIVING MADE EASY’ BRAND LAUNCH WITH RELEASE OF NEW CFX RANGE.
Dometic, the world leaders in portable cooling, launch the new and improved Dometic Waeco CFX portable fridge range in conjunction with their new brand promise.
The CFX range of portable coolers revolutionised mobile living for campers when it was originally launched due to its powerful yet efficient cooling performance, designed for the harshest Australian conditions. Aligning with the new brand promise ”Mobile living made easy”, the improved Dometic Waeco CFX units now feature the latest WiFi technology, which allows you to control and monitor the temperature of your unit remotely via an app.
“At the heart of our new brand promise is a sharp focus on our end consumers – RV owners, boat owners, truck drivers and outdoor enthusiasts. Dometic is on a journey to make a seamless and consistent experience for our customers to reflect our promise to provide great solutions that satisfy people’s essential needs when living mobile” said Justine Schuller, Head of Marketing for Dometic Australia.
”We are confident that the new feature of the Dometic Waeco CFX range will greatly enhance the user experience. Whether you’d like to check the temperature of your fridge during a long 4WD trip, or it gets a bit hot outside and you would like your drinks to be cooler; you can simply control the unit from your smart device via the Dometic CFX App”, explained Ms Schuller.
When introducing the product, Director of Product Management, Steve Elliott said “We are excited to be able to offer WiFi technology in the improved Dometic Waeco CFX range along with the Dometic CFX app. Extensive research and development has gone into these two features, which are testaments to our commitment in providing smart and reliable products with outstanding design.
The improved CFX range has inherited all of the great features you’ve come to expect with Dometic portable fridges. The Variable Motor Speed Optimisation feature enables the compressor to optimise the cooling speed of the unit through automatic selection between ’soft start’ and ’turbo’ modes, which ensures that the temperature you set is reached faster and keeps your food and drinks cool more efficiently.
Excellent cooling performance and a low power draw is achieved through the inclusion of extra thick polyurethane insulation throughout the unit. This combined with the tight seal created from the lid design results in increased cooling efficiency.
Due to its low power consumption, the CFX range is also ideal for use with a solar panel.
The CFX range also boasts a robust lid latch and hinges, strong factory fitted, spring loaded handles and a USB charging port.
The interior of the CFX range is equipped with crisp LED lighting with a hidden magnetic switch for on/off function upon opening and closing. The evaporator plate is flush mounted, which makes for easy cleaning in addition to a drain plug. The baskets include one or two removable dividers, depending on the model.
The Dometic Waeco CFX range would not be complete without accessories to enhance the user experience. Accessories include an insulated cover for protection and added insulation, or a fixing kit and slide for in-car safety and access to your fridge. Power solutions such as a remote battery pack, wiring kit and solar panels are also available to make the most of your fridge/freezer wherever you are.
Dometic will be launching their new brand and portable fridge range in conjunction with the Victorian Caravan, Camping & Touring Supershow, starting 22 February 2017. To be the first to see the fresh new look and the latest technology in portable fridge/freezers, visit the Dometic stand (192 in the Grand Pavilion), or visit www.dometic.com.
- WiFi capability (excludes CFX-28 & CFX-65DZ)
- Dimmable display
- Strong drop down handles
- USB charging outlet
- Robust metal hinge design and detachable lid
- Sturdy lid latch
- Generous lid seal gasket with air pocket
- Extra thick ployurethane insulation
- Ergonomic control panel
- Reversible lid (CFX50W/65W/CFX95DZW)
- Power entry with cord organiser
- Low power consumption
- VMSO (Variable Motor Speed Optimisation) MK2
- Inbuilt 3-stage battery protection
- Polypropylene construction
- Injection moulded lid
- Inbuilt nutserts
- Rubber mat insert in lid
- Practical storage & easy cleaning
- Interior multi-point LED light with magnetic switch
Dometic enriches people’s experiences when away from home by providing smart, reliable products with outstanding design for mobile living in the areas of Climate, Hygiene & Sanitation and Food & Beverage. Dometic manufactures and sells products within these areas for use in mainly recreational vehicles, trucks and premium cars, cruisers and work boats, and for a variety of other uses. Dometic operates 22 manufacturing/assembly sites in North America, South America, Europe and Asia-Pacific. Dometic products are sold in more than 100 countries. Dometic has 6,500 employees and is listed on NASDAQ Stockholm.